Vodpod videos no longer available.
Video Game authority IGN.com spoke to Lauren Wirtzer, Def Jam Interactive’s vice president of marketing and 4mm CEO Nicolas Perrett to get some incite into the video game. “There are not very many products out there that speak directly to the hip-hop consumer base,” said Wirtzer. “More than just a music game, this is a game that really incorporates all of the crucial elements of this lifestyle. It’s not just about music, it’s about swagger.”“I think, at the highest level, we’re trying to make a game that appeals to a very broad audience of anyone who has really enjoyed hip-hop music at any point in the last 30 years,” Perrett added. “That’s a really important thing for all of those fans out there who don’t have a hip-hop game that can encompass that breadth of music across that whole period, all the way through to right this second what’s coming out. Even stuff that’ll be coming out at the very same time the game is coming out.”
Rapstar will not only incorporate Def Jam artists, but from across all the four major labels, as Def Jam Interactive is separated from the record label.
As of press time it is not certain what gaming systems Rapstar will be made for.