LeBron James Reveals Ambitious Plan to Build Hollywood Empire: “Winning Is the First Thing That Matters”

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Basketball God Lebron “King’ James discusses his plans for Hollywood domination off the court and whether or not he has the golden touch when it comes to pushing his brand to new heights once his playing career is over.

This story first appeared in the Feb. 20 issue of The Hollywood Reporter magazine.

  • With $42 million a year in endorsements alone and 18.7 million Twitter followers, the NBA star — and most powerful brand in sports — opens up for the first time about his plan to convert his heat into a Hollywood empire: “I’m going to take full advantage of it while I can.”

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